Advertisment bug or working as intended?
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Advertisment bug or working as intended?
I've seen this a lot when buying stores of the AI or merging companies. You'll check out what they were doing with their stores, why they were losing money and find some paying for advertisement but not connecting it to any sales output. Does that mean they are just spending the money on advertisement and it's not doing anything?
This was one of those stores I gain in a merger.
http://ge.tt/6fHrWRr1/v/0?c
This was one of those stores I gain in a merger.
http://ge.tt/6fHrWRr1/v/0?c
- David
- Community and Marketing Manager at Enlight
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Re: Advertisment bug or working as intended?
This is intended. Actually advertising is only executed when an advertising unit is connected to another unit like a Sale unit or a Purchasing unit with a product. When such connection does not exist, there will be no advertising expenditures.
In other words, even though the advertising spending slider is set to a value, since the connection does not exist, it won't incur any advertising expenses.
In other words, even though the advertising spending slider is set to a value, since the connection does not exist, it won't incur any advertising expenses.
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Re: Advertisment bug or working as intended?
Does COO actualy link the advertising to the required products ? I have this issue where i want the COO manage my stores, but from brand 90 i got to 10 ... and if i wanted to link advertising manualy the COO canceled.
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Re: Advertisment bug or working as intended?
Check the coo skill set. They might be a person that doesn't like to spend money on advertising. They also might be set to not advertise which I believe you set at the hq
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Re: Advertisment bug or working as intended?
Why cant we have an option that allow or not allow COO change advertising budget?
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Re: Advertisment bug or working as intended?
Yes that would actually be a good idea as sometimes we want to limit the budget. Currently I think the only way is by using a marketing manager. But I don't know if they can control the advertising of stores that are managed by the coo.
Re: Advertisment bug or working as intended?
COO can not. It's why CMO is a separate job.jondonnis wrote:Yes that would actually be a good idea as sometimes we want to limit the budget. Currently I think the only way is by using a marketing manager. But I don't know if they can control the advertising of stores that are managed by the coo.
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Re: Advertisment bug or working as intended?
My point was a coo managing a store can control the advetising. But if you bring in the marketing manager, does the marketing manager now control all advertising even in stores that are run by the coo?
Re: Advertisment bug or working as intended?
Yes, CMO control all firms with advertisement units.jondonnis wrote:My point was a coo managing a store can control the advetising. But if you bring in the marketing manager, does the marketing manager now control all advertising even in stores that are run by the coo?
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