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Labelling and Private Labelling
Posted: Mon May 20, 2024 5:55 pm
by alpha117
Daft questions of the day
What is the difference between labelling(WareHouse) and Private Labelling(Retail Store)?
Example
If You import a product, lets say 'bread' as an example into your warehouse and then 'label' the bread. Now you import the 'labelled' bread into your Supermarket (as an example), do you then have to 'private label', or does the Bread that has been relabelled' in your warehouse already recognized as 'your company bread?
If you are importing a raw material into your warehouse, ready to ship to your factory to let say make 'beds'......yes I've been watching the Videos that have been posted on the FB page, very very good. I learnt so much after all these years
You would not label the 'timber',?
Thanks
Clive
Update...just seen this about the Warehouse
Private Labeling Unit – it allows you to convert products purchased from a third-party supplier into your own brand.
https://www.capitalismlab.com/new-content/warehouse/
but it is now called 'labelling' not private labelling
Now I have another question, advantages/disavantages of advertising your product in a warehouse or Retail store.
Also, advertising unit in a retail stores can it advertise more than one product or does it advertise the 'store' and ALL its products?
Re: Labelling and Private Labelling
Posted: Mon May 20, 2024 8:13 pm
by Stylesjl
I don't think there is a difference between labelling in a warehouse and a store. I think it is just a different name for the same thing.
Basically the idea of Private Labelling is that when you purchase a product it will have a brand rating, which can be increased via advertising. A private label changes the brand rating of that product from one company to your company so that if you advertise you aren't giving your competitor's products free advertising.
For example without a private label if you buy stuff from a seaport it will have no brand, but if you advertise it in the store the brand goes up. However everyone who buys from the seaport will get that brand benefit. However if you stick a private label on the seaport goods then you get all the benefits of a brand rating and everyone else that buys from the seaport has to pay for their own advertising or sell it with no brand benefits.
Brand rating does not matter for raw materials (like Timber), crops (like Wheat) or semi-products (like Steel) as the rating for these are only determined by price and quality, so it would be a waste of money to advertise those products. The basic reasoning is that these are not being sold to the public (only other companies) so there is no point advertising it.
Re: Labelling and Private Labelling
Posted: Mon May 20, 2024 8:36 pm
by alpha117
Stylesjl wrote: Mon May 20, 2024 8:13 pm
I don't think there is a difference between labelling in a warehouse and a store. I think it is just a different name for the same thing.
Basically the idea of Private Labelling is that when you purchase a product it will have a brand rating, which can be increased via advertising. A private label changes the brand rating of that product from one company to your company so that if you advertise you aren't giving your competitor's products free advertising.
For example without a private label if you buy stuff from a seaport it will have no brand, but if you advertise it in the store the brand goes up. However everyone who buys from the seaport will get that brand benefit. However if you stick a private label on the seaport goods then you get all the benefits of a brand rating and everyone else that buys from the seaport has to pay for their own advertising or sell it with no brand benefits.
Brand rating does not matter for raw materials (like Timber), crops (like Wheat) or semi-products (like Steel) as the rating for these are only determined by price and quality, so it would be a waste of money to advertise those products. The basic reasoning is that these are not being sold to the public (only other companies) so there is no point advertising it.
Many thanks....understand better now...BUT do you have to 'label' a product IF you control the full supply chain form raw materials to store? Would the product already be you 'own labelled' brand?
Thanks
Re: Labelling and Private Labelling
Posted: Tue May 21, 2024 6:20 am
by alpha117
Also,
Does a labelling/Private labelling unit, only label one linked product or can it label more than one linked product?
Thank
Re: Labelling and Private Labelling
Posted: Tue May 21, 2024 9:10 am
by Stylesjl
alpha117 wrote: Mon May 20, 2024 8:36 pm
Stylesjl wrote: Mon May 20, 2024 8:13 pm
I don't think there is a difference between labelling in a warehouse and a store. I think it is just a different name for the same thing.
Basically the idea of Private Labelling is that when you purchase a product it will have a brand rating, which can be increased via advertising. A private label changes the brand rating of that product from one company to your company so that if you advertise you aren't giving your competitor's products free advertising.
For example without a private label if you buy stuff from a seaport it will have no brand, but if you advertise it in the store the brand goes up. However everyone who buys from the seaport will get that brand benefit. However if you stick a private label on the seaport goods then you get all the benefits of a brand rating and everyone else that buys from the seaport has to pay for their own advertising or sell it with no brand benefits.
Brand rating does not matter for raw materials (like Timber), crops (like Wheat) or semi-products (like Steel) as the rating for these are only determined by price and quality, so it would be a waste of money to advertise those products. The basic reasoning is that these are not being sold to the public (only other companies) so there is no point advertising it.
Many thanks....understand better now...BUT do you have to 'label' a product IF you control the full supply chain form raw materials to store? Would the product already be you 'own labelled' brand?
Thanks
No, you don't need to label a product if you control the supply chain. If you produce the product then private labelling does not matter at all, you don't even have to control the whole chain. If you buy timber from another company and use it to make the beds then private labelling isn't required.
Re: Labelling and Private Labelling
Posted: Tue May 21, 2024 9:14 am
by alpha117
got it
thanks