Capitalism 2 and Capitalism Lab Forum

I'm trying to run a Corporate brand company and I'm thinking of selling all my software exclusively through e-commerce but I'm wondering how can I impact my my brand through advertising, cause it seems like advertising through the Software Building doesn't work.
I need advice on how to build my brand exclusively using e-Commerce. Selling my products and being competitive through e-Commerce is not a problem for me my only problem es growing my brand. I could just be making a mistake by trying to build a Corporate brand in this kind of industry with this kind of strategy.

Branding and advertising is not used in E-Commerce as it is Retail shops. You advertise through your E-Commerce building, but that is (as far as i know) mainly/only to get more visits of potential customers.
The more monthly visits, the more sales.
Price place a part too though, if its to high the product will sell less or not at all. Getting the optimal price is very micro-management intense