Capitalism 2 and Capitalism Lab Forum

Redesigned Built-in Advertising System in Experimental DLC

In the upcoming Capitalism Lab version 12.0, the redesigned built-in advertising feature allows you to advertise across multiple media firms.



You can connect multiple media firms to the built-in advertising unit.



Once linked, you can choose any product within your firm and adjust its monthly advertising budget using the slider. This budget is defined as a percentage of your overall monthly advertising allocation set in the advertising interface.



For example, suppose your built-in advertising system is linked to three media firms, each with a monthly budget of $100,000, for a total of $300,000. If you set a product’s advertising budget to 20%, its monthly budget will be $60,000 ($300,000 x 20%).

I already use the new system via experimental-DLC and it's a huge improvement!

Not only for efficient usage of your firm-inventory, but also in ease-of-use.

But please can you remind the devs to connect it
1. to the "advertising-budget" screen in company details for a better overview
2. to the "set advertising-budget" selection in the CMO's office for easier adjustments

Currently it's complicated to keep track and adjust the budgets of more than 1 firm.

dosenöffner wrote: Fri Nov 28, 2025 6:58 pm I already use the new system via experimental-DLC and it's a huge improvement!

Not only for efficient usage of your firm-inventory, but also in ease-of-use.

But please can you remind the devs to connect it
1. to the "advertising-budget" screen in company details for a better overview
2. to the "set advertising-budget" selection in the CMO's office for easier adjustments

Currently it's complicated to keep track and adjust the budgets of more than 1 firm.

I've forwarded your comments above to the dev team.