Capitalism 2 and Capitalism Lab Forum

kie99 wrote:Hi David,

There are error on the brand value, the value always at 0 (Zero) despite I put $$$ on the advertising..
These happen after I did many merger with few companies at same time.

These not only happen to 1 products, there are few products...
Please find below screenshot.



I hope this can be fixed in next batch..

Thank you

Could you provide the save file, so it's easier to identify the problem?

counting wrote:
Could you provide the save file, so it's easier to identify the problem?

DELETED

You simply put too many advertisements to one single media firm. A media firm has limited "air time" so to speak. If you advertise too many types of products it gets overloaded, and some products can not get air time. You need to spread them out into different media firm, and preferably each product get all 3 types of media with enough ad freq. The other problem is that you set the product overall rating too low, it's just too close or even under city average overall rating. Solve both these problems your rating will come back up.

counting wrote:You simply put too many advertisements to one single media firm. A media firm has limited "air time" so to speak. If you advertise too many types of products it gets overloaded, and some products can not get air time. You need to spread them out into different media firm, and preferably each product get all 3 types of media with enough ad freq. The other problem is that you set the product overall rating too low, it's just too close or even under city average overall rating. Solve both these problems your rating will come back up.

Yes, it is solved.. I don't even know there is such thing as "air time" so I need to have at least 2 media firm..
Thanks for your help :)

For the product overall, since I'm the only company left, I benchmark using the local rating.
If there are many companies, then benchmark will be the average rating..

kie99 wrote:

counting wrote:You simply put too many advertisements to one single media firm. A media firm has limited "air time" so to speak. If you advertise too many types of products it gets overloaded, and some products can not get air time. You need to spread them out into different media firm, and preferably each product get all 3 types of media with enough ad freq. The other problem is that you set the product overall rating too low, it's just too close or even under city average overall rating. Solve both these problems your rating will come back up.

Yes, it is solved.. I don't even know there is such thing as "air time" so I need to have at least 2 media firm..
Thanks for your help

For the product overall, since I'm the only company left, I benchmark using the local rating.
If there are many companies, then benchmark will be the average rating..

However you still shouldn't set overall rating it too low (like below 30 or 40). It will impact the brand loyalty. And since you only link to 1 media, and one media firm has its view rating upper limit, hence an upper limit of brand awareness. Usually when it's 40% rating, your brand awareness can't pass 40+, and since brand loyalty can't pass brand awareness, the combined brand rating can't pass 80+. You waste a lot of potential profit by just advertising with one media. Usually you need to advertise one product to at least 2 types of media firm with combined rating over 50% to be able to gain the 100 brand rating (but it would take too long, try to cover as many viewer percentage as possible and as freq as possible to reach the cap. After reaching the brand awareness cap, dropping down the advertisement expense to maintain level with multiple media firm types covering all the viewers, with around 1.0 ad freq each)

Don't know if it was mentioned but there is a problem with active objects and buttons that are under open window e.g.:
- button "Offer" (when buying from AI player) on stock exchange window can be clicked multiple times even it is under window with counter offer.
- if any active object (any building, bought land slot, etc) is under product list, firm list (minimap filter) than clicking on product will click on object under list not on item on the list.
- when viewing new messages (F5 button) and a pop-up with message appears if I click something wrong whole game UI stops responding but game sill goes (only visible change is movement on map, game speed can sill be changed).

i cant setup layouts using the new products