by Purifier » Sat Sep 01, 2012 10:59 am
@ aurelis:
I never use corporate branding so i dont know all about it. But from what i have read troughwhole the years playing cap2 and now caplab i can tell you this:
You need to see it as this: With corporate branding all your products are called for exsample: "sony (product name)", so Sony video game station, sony leather wallet, sony eggs.
If one of those is of low quality people think the rest is aswell. Thats the con side. The pro side is that you dont have to advertise every product seperatly, you can use the public relations department at you HQ which will spend set amount in every city to advertise your products. This ofc is much cheaper as with unique brand.
With Unique brand on the other hand you have to see it as: every product has its own name, like; Playstation, PSX, PSP etc. The people will look at every product seperatly for pricing, branding and quality. Thats the pro side, since 1 low quality product doesnt make people worry about your other products. The con side of this is that you need to advertise every product seperatly in every city. That ofc can be very expensive.
So in a nutshell: with corporate branding, make sure you either buy technology or do your own R&D when you want to produce something new, to not hurt your branding on other products. With unique branding your quality doesnt effect your other products branding.
In between is range branding, which the same as corporate branding (as far as i know) but branding will be looked at per range (mega class) as the name suggests.
I hope this helps
ps: as for your first issue Aurelis, pls post a screenshot and the savegame (via dropbox). I have never seen that happen, so it might be a bug. In anyway, with a screenshot and the savegame, David and the Devs can take a look at it

@ aurelis:
I never use corporate branding so i dont know all about it. But from what i have read troughwhole the years playing cap2 and now caplab i can tell you this:
You need to see it as this: With corporate branding all your products are called for exsample: "sony (product name)", so Sony video game station, sony leather wallet, sony eggs.
If one of those is of low quality people think the rest is aswell. Thats the con side. The pro side is that you dont have to advertise every product seperatly, you can use the public relations department at you HQ which will spend set amount in every city to advertise your products. This ofc is much cheaper as with unique brand.
With Unique brand on the other hand you have to see it as: every product has its own name, like; Playstation, PSX, PSP etc. The people will look at every product seperatly for pricing, branding and quality. Thats the pro side, since 1 low quality product doesnt make people worry about your other products. The con side of this is that you need to advertise every product seperatly in every city. That ofc can be very expensive.
So in a nutshell: with corporate branding, make sure you either buy technology or do your own R&D when you want to produce something new, to not hurt your branding on other products. With unique branding your quality doesnt effect your other products branding.
In between is range branding, which the same as corporate branding (as far as i know) but branding will be looked at per range (mega class) as the name suggests.
I hope this helps :)
ps: as for your first issue Aurelis, pls post a screenshot and the savegame (via dropbox). I have never seen that happen, so it might be a bug. In anyway, with a screenshot and the savegame, David and the Devs can take a look at it :)