I have 3 supermarkets with 4 products. 3 of them are Body Care products and 1 is a Household product. The Brand Strategy is "Range Brand". I am paying advertising in the 3 supermarkets but the household product does not improve in its brand no matter what I do:
Savefile:
https://gofile.io/?c=UtZeMf
It looks like because I am paying to little advertisement? Shoudn't be even distributed the improvement between the brands?
no brand improvement
- David
- Community and Marketing Manager at Enlight
- Posts: 9356
- Joined: Sat Jul 03, 2010 1:42 pm
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Re: no brand improvement
I've tested your game. By increasing the advertising budget, the brand rating did go up.