by eleaza » Sat Feb 25, 2017 5:35 pm
aarondmsu363 wrote:Do you have a target product rating that you shoot for? For me, I usually aim for 100. I find that when my product rating is 100, the pie chart showing my market share fills up pretty quickly. Brand rating shoots up very fast. But I wonder if this is too mechanical. What are your benchmarks for overall product rating in retail?
I think it mostly depends more on the "local competitor competent", if the local overall rating is very low (local at very low competent can go into negative overall rating), if the local is very low, then you can also set the overall rating pretty low. But if there are competitors, and you end up into a fierce price war with them, then no matter how cheap you make them, some AI might be crazy enough to challenge you to stupidly high rating (I've see some chase me to 140 overall rating). That is to say, the overall rating although relative, but there seems to be a bottom line, if you want the brand loyalty to go up. (don't put it into negative)
[quote="aarondmsu363"]Do you have a target product rating that you shoot for? For me, I usually aim for 100. I find that when my product rating is 100, the pie chart showing my market share fills up pretty quickly. Brand rating shoots up very fast. But I wonder if this is too mechanical. What are your benchmarks for overall product rating in retail?[/quote]
I think it mostly depends more on the "local competitor competent", if the local overall rating is very low (local at very low competent can go into negative overall rating), if the local is very low, then you can also set the overall rating pretty low. But if there are competitors, and you end up into a fierce price war with them, then no matter how cheap you make them, some AI might be crazy enough to challenge you to stupidly high rating (I've see some chase me to 140 overall rating). That is to say, the overall rating although relative, but there seems to be a bottom line, if you want the brand loyalty to go up. (don't put it into negative)